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Authors Who’ve Launched Their Careers on TikTok

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  • February 2, 2024
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  • 7 min read


Over the past few years, a new wave of authors has emerged, finding groundbreaking success through the popular video-sharing app TikTok. They are termed “TikTok Authors,” and they have harnessed the power of this platform in unprecedented ways to carve a niche for themselves in the literary world.

By developing engaging and relatable content through short videos, these authors are expanding their reach, connecting with a diverse audience, and building a dedicated base of readers. This innovative approach has redefined traditional pathways that book publishing services providers use for their publishing success.

Let’s look at some of these trailblazers, often known as “TikTok Authors,” mastering the art of storytelling and winning hearts on the platform.

How TikTok is beneficial for authors:

TikTok, a popular social media platform, offers numerous benefits for authors looking to connect with readers and promote their work.

Here’s how TikTok can be beneficial for authors:

Unique opportunity

TikTok provides authors with a unique opportunity to engage with a diverse and global audience. Through short video clips, authors can share insights into their Writing Journey. They can discuss themes from their books and provide behind-the-scenes glimpses into their lives as writers.

Authors can foster meaningful connections and build a loyal fan base by engaging with readers creatively and interactively.

Showcasing their creativity and storytelling:

TikTok allows authors to showcase their creativity and storytelling skills in a visually compelling format. Whether it’s through dramatic readings, book recommendations, or storytelling challenges, authors can captivate audiences and generate excitement around their books.

The platform’s emphasis on visual content enables authors to showcase their personalities and writing styles dynamically and engagingly.

Collaboration with other creators:

TikTok allows authors to collaborate with other creators and participate in trending challenges and hashtags. Book Writing Founders expert marketers suggest that it is excellent to leverage popular trends and tap into the platform’s algorithm as a new author. This can help authors increase their visibility and reach new audiences.

Collaborating with fellow authors, book bloggers, and bookstagrammers can also amplify promotional efforts and foster a sense of community within the literary world.

Content discovery system

TikTok’s algorithm-driven content discovery system ensures that even lesser-known authors have the potential to go viral and reach millions of viewers. By creating content that resonates with TikTok’s diverse user base, authors can increase their chances of gaining traction and attracting attention to their books.

Community Building:

TikTok helps authors make friends with people who like to read books. They can talk to each other, share ideas, and support one another. It’s like having a big group of book-loving friends who are always there for each other.

Trend Participation:

TikTok has many fun challenges and trends that people love to join. Authors can be part of these trends by making videos about their books or sharing interesting facts. When they join trends, more people notice them, and it helps them find new readers who enjoy the same things.

Book Promotion:

Authors can use TikTok to tell people about their books. They can read parts of their books, recommend them to others, or show how they wrote them. By doing this, they let more people know about their books and why they are special. And fun fact is that TikTok is also a critical aspect of  book marketing strategy.

Authors who have launched their career on TikTok:

Authors are taking to TikTok to share their writing journeys, offer behind-the-scenes glimpses into their creative processes, and connect with readers in a new way. This creative approach is helping authors expand their reach and bringing stories and the love of reading to a vibrant, interactive community.

Here are some of the authors who have launched their careers on TikTok.

Maclen Stanley:

Maclen Stanley is a prime example of a writer who used TikTok to kick-start his writing career. By using the app, he could reach many people who love books and stories, just like him.

In short, funny, and interesting videos, he shares his stories, his way of writing, and even tips for others who want to write. TikTok has helped him connect more closely with his fans and made more people aware of his work.

Sara Raasch

Sara Raasch is another writer on TikTok who uses the app to talk about her books and mystery writing secrets. Her TikTok page is filled with interesting videos about her life as a writer and her stories.

What makes Sara stand out is how she talks openly about the ups and downs of writing, making her fans feel like they’re on the journey with her. She isn’t just an author to her fans but also a friend who loves and understands the joy of telling stories.

Karena Akhavein

Karena Akhavein might not be as well-known as some other authors, but she’s found her audience on TikTok. This TikTok Author shares little-known facts about her characters and scenes from her books that didn’t make the final cut.

This content makes her followers feel like they’re getting an exclusive peek into her creative world. It makes Karena a shining example of how authors can use TikTok to form a unique connection with their readers.

Victoria Aveyard

Victoria Aveyard, one of the most loved TikTok authors, creatively uses the platform to build anticipation for her work. Victoria Aveyard knows how to make her stories exciting on TikTok.

She often shares videos that excite her fans about what’s coming next. She also uses popular TikTok trends and matches them with her stories, which is super clever. This makes people look forward to her books and helps her stand out as an author on TikTok.

Adam Silvera

Adam Silvera uses TikTok to chat about his books and the stories he’s working on. He shares fun updates about his writing and even some secrets about where his story ideas come from. His friendly way of talking about his books makes many people want to read them. By being on TikTok, Adam has made a lot of new fans who can’t wait to see what he writes next.

Elizabeth Acevedo

Elizabeth Acevedo is an important name in the TikTok Authors Fandom. Elizabeth Acevedo lights up TikTok with her poetry and peeks into what it’s like to be a writer.

You can find her reading her poems aloud on her page, which feels very special and personal. She also shares her daily routine and how she writes her books, helping others who dream of writing one day.

People love her page because it gives a cozy feeling, like sitting down with a friend who tells you beautiful stories.

Nic Stone

Nic Stone, popular among TikTok Authors, has carved a niche with her unique and relatable content. She doesn’t just promote her work and shares tips for people who want to write and gives a behind-the-scenes look at how she creates her stories.

What makes Nic special is her ability to make her followers feel included in her book writing journey, making her one of the favorite authors to follow on TikTok for book lovers.

Rachel Hollis

Among the prominent TikTok Authors is Rachel Hollis, known for her motivational talks and insightful book-related content on TikTok. Rachel Hollis is all about giving people a boost on TikTok. She makes videos that motivate her followers and talks a lot about how to live a better life.

She talks about her books and what she’s learned from writing them alongside these uplifting messages. Her energy is catching, making people want to read her books to get more of that same positive vibe. She’s good at using TikTok to show that a book can be more than just a story; it can be a part of changing your life for the better.


It’s these TikTok Authors who are reshaping the terrain of author-reader engagement. By perfectly strategizing their content for TikTok’s short video format, they continue to grow their reader base and reinvent conventional storytelling. Their success paves the way for many more to join the league and enjoy the vibrant world of TikTok Authors.

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