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Self-Publishing Checklist for Book Authors

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  • February 7, 2024
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  • 6 min read


Starting your self-publishing adventure is exciting but can also feel a bit tough. It doesn’t matter if you’re about to publish your first book or have done this before. A self-publishing checklist is a treasure map.

It guides you, step by step, ensuring you don’t get lost or miss anything important. This guide is your trusted companion, leading you through every part of the process. It ensures that nothing gets overlooked, making your journey to publishing your book as smooth as possible. With this self-publishing checklist, the path to sharing your story with the world becomes clearer and less intimidating

1. Define Your Goals

This simple but vital step is a cornerstone of your self-publishing checklist. Think deeply about why you’re bringing your book into the world. Maybe you have a story begging to be told, you want to share your expertise on a subject, or you aim to provide readers with an escape through your stories. Understanding this “why” is your guiding star. It influences every decision you make after that, from how your book looks to how you tell the world about it. This clarity ensures that every step you take is aligned with your ultimate goal, making the journey towards publishing your book not just a process but a fulfilling adventure.

2. Complete Your Manuscript

Before jumping into publishing, your manuscript must shine its brightest. This requires tweaking, fine-tuning, and thorough checking to refine your creation. Consider getting a professional editor on board. They’re professional at spotting mistakes you might overlook and can offer insights to enhance your work further. This step isn’t just about correcting errors; it’s an investment in making your book the best it can be, ensuring readers get the quality they deserve.

3. Design Your Book

Designing your book is a crucial step and a must from the self-publishing checklist. The cover grabs attention first, so make sure it pops and captures what your book is all about. It should also speak directly to the people you want to read your book. But that’s not all. The inside matters, too. The fonts, the space around your words, and how your pages are set up – all these details help make your book easy and enjoyable to read. A well-designed book looks good inside and out, making it a treat for your readers.

4.  ISBN and Copyright

Getting an ISBN is like giving your book its ID. This number helps everyone in the book world, from stores to libraries, recognize your book. It’s a must-have for selling and sharing your work. Copyrighting your book is just as important. Your saying, “This is mine,” keeps others from using your work without permission. Both steps ensure your book is treated with respect and reaches your readers safely.

5. Choose the Right Platforms

Deciding where to publish your book is a critical step. Do you want to go digital with eBooks, opt for print, or both? Research and find book publishers that align with your goals. Many authors choose platforms like Amazon’s Kindle Direct Publishing for eBooks and print-on-demand services for physical copies.

6. Set Your Pricing

Determining the price of your book involves considering various factors, including your target audience, the value of your book, and fixed publishing costs. It’s a fine balance between making your book affordable for readers and ensuring you receive fair compensation for your work.

7. Plan Your Launch

Planning your book launch is like setting the stage for its success, thus an important one for your self-publishing checklist. Start by sketching out a marketing strategy. Think about shouting out on social media, sending updates through email, and maybe throwing a launch party. It’s all about sparking interest and excitement. Get your future readers talking and looking forward to your book. This buzz can turn a good launch into a great one, helping your book make a splash right from the start.

8. Self-Publishing Promotion

Keeping your book in the spotlight doesn’t stop after launch day. It’s a continuous effort, a vital part of your self-publishing promotion checklist. Think about getting your book reviewed, teaming up with influencers who can share your story, and putting some budget into advertising. These steps are key to ensuring the right people hear about your book. Remember, the goal is to connect with your audience and get them excited about reading your work. Every review, share, and ad plays a big part in boosting your book’s visibility and sales.

9. Distribution Channels

Selecting the right distribution channels is crucial. Whether you’re selling through your website, online retailers, or both, ensure your book is accessible to your intended readership. Offering multiple ways to purchase can increase your book’s visibility and sales.


10. Monitor and Adjust

After your book is published, keep an eye on sales and feedback. This information is invaluable for better understanding your audience and adjusting your marketing strategies or book for future editions.


11. Seek Support

Remember, you’re not alone in this journey. Numerous book publishing services are available to assist self-publishing authors with editing, design, marketing, and more. Utilizing these resources like the Book Writing Founders can make a significant difference in the quality and success of your book.

12. Continuous Learning

The publishing industry is always evolving, and so should you. As part of your self-publishing checklist, stay informed about the latest trends, tools, and strategies in self-publishing. Learning from other authors and industry professionals can provide insights and inspiration for your publishing works.

13. Connect with a Community

Linking up with a community of writers can be a game-changer. Imagine getting support, advice, and maybe even teaming up for projects. You can find these groups online, like in forums, or join writing circles near you. Social media also offers spaces to connect. Being part of such a network is super helpful. It’s not just about getting feedback; it’s about sharing experiences and growing together. Plus, chatting with folks who understand the writing journey is always nice.

14. Reflect and Plan for the Future

Once your book is out there, pause and reflect on your journey. As part of your self-publishing checklist, ask yourself, what parts went smoothly? Are there things you’d change if you could? Use what you learn to shape your plans. Maybe you’ll write another book or try a new creative path. This reflection isn’t just about seeing what happened; it’s about using your experiences to grow and improve your next project. It’s a chance to dream bigger and aims higher, armed with the knowledge of what works best for you.


Stepping into self-publishing is filled with opportunities for growth, creativity, and connection. By following the self-publishing checklist, you set yourself up for success, ensuring that every aspect of publishing your book is carefully considered and executed.

From the initial goal setting to the continuous promotion and community engagement, each step is a building block toward achieving your publishing aspirations. Remember, the key to a successful self-publishing experience lies in preparation, perseverance, and the willingness to learn and adapt. Embrace the process, celebrate your achievements, and keep pushing forward.

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