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Strategies for Promoting a Self-Published Book

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  • October 7, 2023
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  • 6 min read


More books have never been written than there are now. There were reportedly 4 million books published in the United States in 2019. Compared to 2007, the same survey indicates a tenfold increase in published books.

At the same time, books are harder to sell than ever. Most books were sold in 2007, and sales have decreased ever since. So, even though we’ve all published twice as much, we seem to have flooded the market.

This is crucial information to remember, especially for those who want to self-published book: the publishing process doesn’t stop when the book is here to read. Unfortunately, it’s up to the writers to get people to read their books and persuade them to buy them. This can be a hard thing to do in a sea of competition.

A Comprehensive Guide to Boosting Your Book’s Visibility and Sales

There are hundreds of ways to get the word out about a self-published book.

Your time, effort, and resources will be wasted if you skip over the following nine essentials of a successful marketing plan.

When self-publishing for the first time, many, if not most, writers make mistakes. It’s normal because you’re starting something new and don’t have much knowledge to help you.

Below are the best strategies for the self-published book:

Make A Website for An Author.:

Start by making a professional author website to build your online profile. This webpage will help people find your book and learn more about you and what you do. Include an author bio, a book summary, a few sample pages, and links to where people can buy your book. Ensure your website looks good, is easy to use, and is set up for search engines.

Engage in Content Marketing:

Content marketing is key to attracting and keeping your target audience’s attention. Start a blog where you can share useful information about the type or subject of your self-published book. Write pieces with useful information, give writing tips, and talk about your life to connect with readers. Optimize your blog posts with relevant keywords to move them up in search engine results and get more people to visit your website without paying for ads.

Figure Out Which Platforms Are Best:

Social media sites can be great ways to get the word out about your book. Find the sites your target group uses the most and put most of your efforts there. For instance, sites like Instagram and TikTok may work better to reach younger people. Use these platforms to share news, hints, and behind-the-scenes material with your viewers and interact with them.

Create Compelling Visual Content:

In the digital age we live in now, visual material is the best way to get people’s attention. Share images, book covers, quotes, and short movies that appeal to the eye to get people interested in your book. Use sites like Canva or Adobe Spark to make eye-catching images that match the style and theme of your book. Encourage your viewers to share your content, increasing the number of people who might read it.

Go for influencer Marketing:

Influencer marketing is great for getting the word out about your self-published book. Find leaders who reach the people your book is for and are interested in your field. Reach out to them and offer to work with them on book reviews, talks with authors, or special blog posts. Their support can help their fans learn more about and trust your book. Give review copies ahead of time.

Give early copies of your book to reviewers, writers, and people with a lot of impact in your area. Positive reviews and recommendations can greatly affect how potential readers choose what to read. Encourage people to talk about your book on their platforms, and give them the tools they need, like author pictures, book titles, and hashtags that are important to your book.

Participate in Book Groups And Events:

Festivals and gatherings about books are great places to meet fans, with insights found in How to Write Historical Fiction: Step by Step Guide. people in the business, and other authors. Research and find events that are important in your area or your genre. You could join or think about giving talks to share your knowledge and sell your book. Be ready with interesting talks, book readings, and advertising materials to make a lasting impact.

Join Online Reader Groups:

Join online platforms like Book Writing Founders and take part in them. Participate in conversations, share useful information, and get to know fans and other writers. When it’s acceptable, talk about your book, but make sure to be real and not do too much self-promotion. By showing that you know a lot and are willing to help, you can attract viewers and get people interested in your work.

Utilize Email Marketing:

Utilize Email Marketing: Get email addresses from interested people and make a list of subscribers, a strategy discussed in The Significance of Book Reviews for Authors. You could offer exclusive material, sneak peeks, or deals to get people to sign up. Send your customers emails, information about new products, and personalized messages regularly. Nurture your email group by giving your readers something of value and making them feel like they know you.

Share Customer Testimonials and Feedback:

On your website, put some reviews and recommendations about your self-published book. Make an area where people can quickly find and read the good things people have said about your book. Adding quotes from reliable sources, important people, or well-known authors can boost the trustworthiness of your book and encourage people to buy it.

Main Attributes and Elaborate Information

Marketing Strategy Key Actions Purpose & Benefits
Create an Author Website
  • Professional design
  • Include bio, book summary, and purchase links
  • Online profile establishment
  • Enhances discoverability
Engage in Content Marketing
  • Start a blog
  • Share useful information and writing tips
  • Attracts and retains target audience
  • Improves SEO ranking
Optimize Social Media Platforms
  • Target specific platforms (e.g., Instagram, TikTok)
  • Share updates and behind-the-scenes content
  • Reaches target audience effectively
  • Increases engagement
Create Compelling Visual Content
  • Use images, book covers, quotes
  • Utilize design tools (Canva, Adobe Spark)
  • Captures attention
  • Encourages content sharing
Implement Influencer Marketing
  • Collaborate with influencers
  • Share review copies
  • Expands reach and credibility
  • Leverages influencer audience
Participate in Book Groups and Events
  • Attend festivals, give talks
  • Network with industry professionals
  • Builds connections
  • Direct engagement with potential readers
Utilize Email Marketing
  • Collect email addresses
  • Send newsletters and exclusive content
  • Maintains direct communication
  • Nurtures reader relationships


You need to use both online and offline tactics to get the word out about a self-published book. Building a strong online presence, using social media, interacting with leaders, joining book groups, and using email marketing are some of the best ways to get noticed and connect with your target audience. By using these tactics well, you can get more people to read your book, boost sales, and become a great self-published author.

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